Strategic remarketing quickly uplifted sales
Onebed increased its conversion rate by 2.4X by reaching out to potential customers with a remarketing campaign and improving the campaign’s cost-per-conversion goals.
increase in conversion rate through clicks to the website ad
reduction in cost per conversion
return on ad spend
Night after night Onebed provides its customers better night’s sleep with the perfect mattress. It has been providing Quality Good in Affordable priceless sleep. Focusing on the customer experience and great service, it has a mobile-first website and offers fast delivery and free returns.
Increasing ROI by 3X atleast
Onebed has been providing top quality goods to its customers with the help of their Website. The retailer is now looking to efficiently increase its ROI by atleast 3X with the aid of Facebook Ads.
Remarketing to increase Sales.
During the first month Onebed focused on it’s online sales and gauged the size of it’s audience on Facebook.
The same month it started a Remarketing campaign and used the Facebook pixel to track people who visited their website, added mattress to their carts or made purchases. Then they used Custom Audiences to target them with ads. To this audience group, Onebed ran variety of promotional ads, effectively increasing conversion rates for their website. It also used Facebook yet another powerful tool “Lookalike Audience” based on the group it targeted to find more potential customers.
Increased Conversion Rates
As a result of the campaign, Onebed acquired new customers and increased its conversion rate for its website. The campaign, also achieved:
- 2.4X increase in conversion rate through clicks to the website ad
- 40% reduction in cost per conversion
- 4X return on ad spend