Revolutionize Indian Phone Cases Market
By reaching custom audience, the online Indian Case retailers created a highly apposite campaign that not only delivered return on ad spend by 7X but also increased their Brand Awareness in Online Shoppers.
increase in brand awareness
increase in user engagement
return on ad spend
Keeping Phone with Care
Saleofy is an online mobile accessories destination serving people across India. It has more than 1000 options for over 100 models. Brand aims to provide best ever cases to their customers with excellent customer service.
Increasing Brand Awareness & User Engagement
To increase their Brand awareness & User engagement Saleofy wanted to show most relevant products to their customers and reach the relevant audience.
Promote content to the right people
Saleofy ran Carousel ads and photo ads to showcase products while driving people to its website from mobile and desktop News Feed.
The brand used Facebook’s advanced targeting tools to reach the right people. Using Custom Audiences, Saleofy excluded its existing customers so it could focus messaging on acquiring new customers. Saleofy also created a Custom Audience from its website visitors, and used that data for retargeting those customers who did not complete their transaction.