A creative boost to increase business
By leveraging Facebook’s unique targeting capabilities and reach, Max Charger maker boosted awareness and increased sales of its products.By targeting custom audience, they delivered 3.7X return on ad spend.
increase in brand awareness
increase in user engagement
return on ad spend
Provide customers lowest priced Apple accessories
Since their inception in 2006, MaxChargers is a top seller of wide ranged products, focussed on providing their customers with the lowest priced selection of Macbook batteries, iPhone batteries, and Macbook Chargers in the market.
Finding quality leads and Upselling to them
MaxChargers wanted to raise awareness of it’s services by targeting custom audiences and converting them to quality leads by upselling to them.
Testing, targeting and retargeting
MaxChargers ran click to website ads on Facebook to drive traffic to their website by holding customers interest. The company used reach and frequency buying to predictably control the number of times it reached its audience within a set period.
To drive traffic to its website, the company also ran page boost ads in the News Feed and right column, and teamed these with carousel ads to entice people with multiple product features. MaxChargers monitored the best-selling products, and then used those insights to continuously improve ad copy.
A boost in sales
By increasing brand awareness by targeting custom audience MaxChargers boosted its online sales and achieved a dramatically better return on ad spend than with its previous ad campaigns.
During Campaign, it achieved:
- 45% increase in brand awareness
- 40% increase in user engagement
- 3.7X return on ad spend