A coherent way to win business
By targeting custom audience, the online Egyptian fashion retailer created a highly pertinent campaign that increased brand awareness and delivered 3X return on ad spend.
increase in brand awareness
increase in user engagement
return on ad spend
Made to order
Bespoke Egypt is an online fashion destination regaling to the fashion savvy across Egypt. Brand aims to please their customers by offering unique garments that inspire creativity and experimentation so that your style can reflect the real you.
Increasing user engagement
To continue growing user engagement and increase its return on ad spend, Bespoke Egypt wanted to show most relevant products to its target audience.
Promote content to the right people
Bespoke Egypt ran link ads and photo ads to showcase products while driving people to its website from mobile and desktop News Feed.
The brand used Facebook’s advanced targeting tools to reach the right people. Using Custom Audiences, Bespoke Egypt excluded its existing customers so it could focus messaging on acquiring new customers. Bespoke Egypt also created a Custom Audience from its website visitors, and used that data for retargeting those customers who did not complete their transaction.